BioReference® Rebrand
I was the lead designer and brand director for a complete corporate rebrand. The logos, colors, typography and iconography were updated for a more modern look. This new identity helped unite the formerly inconsistent-branded divisions of the company to resemble a new cohesive family.
DATE
September 2022 – Present
ROLE
Create Branding Director, Senior Graphic Designer
CLIENT
BioReference
DELIVERABLES
Brand identity and corporate branding guidelines, logos, stationary and presentation templates, print and digital marketing collateral, business cards, web page design, social media templates, courier uniforms and car wraps, specimen collection kits, trade show booth design
Corporate desktop background, website landing page
Corporate style guide
Corporate letterheads and business card templates
Clinical marketing brochure
PowerPoint template
Social media templates
Courier uniforms and car wraps, specimen collection kit, 10x10’ pop-up trade show booth
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